Social media has become the best communication method for all successful businesses. Research shows that many people spend a minimum of 3 hours on social media per day.
With your potential clients spending so much time on social media, you need to invest in the many platforms to get your marketing material out and connect with people, engage with them, and establish a trustful, friendly connection with potential patients
With a good social media plan and management, you can improve your patient turnaround and your revenue. So, let’s look at the social media platforms that best benefit your practice and how you can make the most of them.
Facebook is one of the pioneering social media platforms. With nearly 2.91 billion people active on this platform daily this makes it the best place for your practice to place its marketing material and communications.
Facebook offers you a wide range of marketing services. From Facebook Ads, stories and collages this platform allow you to communicate creatively.
Have your patients smashing that like button and ringing the notification to get alerts whenever you put up new material with YouTube. This is a great platform for dental practices as it is the go-to for anyone looking for additional information on anything.
When it comes to brand exposure and unique marketing, your practice needs to turn to Instagram. Unlike other platforms, Instagram is built on ‘ out of the box ‘ methods of marketing. This means you can be as creative as you want while educating, informing and building awareness for your patients.
If you are looking for a platform that allows you to post videos and host live chats then TikTok is for you. This social media platform has gained popularity in the last couple of years for its versatility and ease of use.
Make your dental business relevant by adding the right hashtags and following the most prominent influencers in your field. Twitter gives your business an edge as you will have access to over 230 million users daily. Showcase your services and offers with them today.
Why is social media so important to you?
You can get better patient retention.
As a dentist, you are always looking to attract and keep patients. Social media has become the place where your current and potential patients spend the bulk of their time.
With that in mind, you need to be active on at least one of these platforms to get the attention of your patients and keep them coming to you for all their oral health problems.
Build Your Brand
Your dental name is a brand you need to establish, grow and maintain. To achieve this you need to keep relevant to your patients. Right now your patients refer to social media first when they have questions, want to know what is popular in dentistry and want to know whom to go to. Be online to greet them when they do.
Social media has become an important part of daily life. Advancements in technology have made it easier to manage the various accounts that are available to us. Build your profile and interact with your patients easier when you invest in social media for your dental business.